Compelling Reasons why SFVs (Video Brochures) Make Sense in Today’s challenging Market

 

 

First of all – what is a SFV (Video Brochure)?

·        A SFV or “Video Brochure” is a professionally produced Video clip normally lasting less than two minutes in duration that is created for primary use online.  They can be created for a single or multiple products, information, service updates, Manufacturing capabilities, or for just about anything!  The initial production can be converted into a variety of Internet-friendly formats with greatly reduced file sizes – giving you a Video message that is scalable and emailable.

 

Why Video Brochures make sense –

·        They are cheap to use.

o      Because the Video clip can be reduced in size, they become as easy to send as an email attachment.  It can be as simple as attaching the Video to your email and “clicking” your message to your targeted recipient. 

·       Take advantage of a visual instead of “static” presentation of your message.

o       By giving your intended recipient something to watch, you are giving them a convenient way to remember your message.  Most people will take the time to watch a Video online if they know the source.

·        Stronger Messaging than Print.

o      Because it is visual, your message has greater impact than a more traditional way of communicating that message.

·       A Variety of Applications.

o       Video Brochures can be sent as email attachments, they can be used to enhance a Website page, they can be used at Trade Shows, they can be loaded onto an external USB Flash Drive then given out, and they can be put on websites such as Amazon to dramatically add a visual element to a product promotion.

·       They don’t expire.

o       Once created, Video Brochures can be used again and again in a variety of ways.  A general message brochure could be used for years!

·        They give you an edge over the competition.

o       A visual message simply carries more significance to the recipient.

·       They are cost effective to produce!

o       Most 90 second or less Video Brochures generally cost under $3,000 to produce.  And since the cost of emailing the finished brochure to potential clients or customers is so inexpensive, the overall value of using Video Brochures instead of other more traditional messaging becomes very clear.