Updated on November 23, 2015
Top Tips to Lockdown Deals Effectively in Marketing
You have to find that perfect balance between being persuasive but not arrogant or annoying all the time. The way consumers make purchasing decisions is constantly changing, so it’s important to continually re-evaluate your sales strategy with your staff. You need to think when you are selling any type of product or service. It can be a fine line to walk or you have to find that perfect balance all the time between those thin lines.
When it comes to dealing with marketing deals, it takes a lot of planning and careful analyzing for your marketing deals. You can make sure your company is staying consistent and closing more deals when you have solid strategy already. You have to remember that when trying to make a sale, the customer needs to come first. Here are the things you need to consider to lockdown a deal for your marketing business:
1. Knowing the decision maker is crucial to a quick close
You need to identify the decision maker no matter what industry you are in right now. Many times the decision makers will send someone else into the fire to learn all of the information they can about your company. Be sure to put yourself into the decision maker’s head so that you can customize your sales pitch to that person’s interests if this is the case and even though they are not there in the place. Do whatever you can to setup a meeting with that person.
2. Always be sincere and real towards your customers
It is important to convey to the client that you care about their business and not just the deal so that your client can sense if you are being genuine during the sales process. Remember that there is nothing wrong with being prepared especially coming off too calculated that can turn people off when you give your spiels. It’s okay to appear like you’re ready for every question that comes your way, just simply don’t act like you don’t care about the customer’s best interests.
3. Make them feel like they have the upper hand when you create a sense of urgency
Attach a deadline to the deal to help give the client an incentive to commit. This does not mean rush the customer; it simply means try to give them a little extra reason why your product or service is the right choice and the right choice right now.
4. Overcome potential objections that can speed up any deal
You need to prepare yourself when it comes to the sales presentation to address any future objection when the time comes. By having an outline of anticipated problems and a thoughtful analysis of the risks, you can reduce the resistance. Give them your sales pitch and see if there are any objections you and your team may have missed.
5. Know your competition all the time because business is tough
Know the areas that you are more competitive than your competition so that it can definitely lead you to that quick close. Do your research and make sure that you make note of something that you are doing that your competition is not. Don’t ignore it because competing for business is tough all the time.
You need to keep it to the point and focus on your area expertise all the time. That’s the main key when it comes to closing a deal with your marketing clients. Comment and share with us your thoughts about our post today!