Updated on November 23, 2015
Explaining the Importance of Performance Marketing to Businesses
What is performance marketing? How can it help you excel in your business today? You need to read this in order for you to cope up with the recent changes in the marketing industry this time around.
All the technology-driven innovations and what companies, big and small, can expect for the future of performance marketing. In other words, there is a lot of learning that you can take home after reading this particularly for startups that are new to the world of performance marketing. If you’re a startup looking to improve your marketing strategies and push your limits and excel even more, here are the top keys that you need to learn about performance marketing.
1. When it comes to concentrating with your marketing strategies, you need to be customer-centered all the time
You need to remember all the time that the customer is the king in your marketing business. You need to remember that a strong marketing strategy keeps the consumer whether as an individual or a group in your mind all the time. In order for to do that, you need to remember these things:
A. Build an accurate picture of your consumer
When it comes to performance marketing, you need to build the persona that you want for your industry. Your first priority must be to get to know your customers and their engagement behaviors whether you are into an established or up and coming business this time around.
B. You need to have full understanding of your consumers’ pathway towards your product or service
You need to understand the user journey of all your consumers in order for you to build customer’s experience with your brand. Based on these learnings, you should be able to build smarter strategies instead of guessing blindly.
C. Choose the right metrics for your business
You need to understand your metrics if you don’t know what you are measuring then you will never see results. Once your customers are your champions, they will do the talking for you so you need to make them your number one priority!
2. Think about mobile aside from desktop
For today’s marketing strategies, there is no doubt that mobile is the new black for marketers out there. It has officially overshadowed desktop in terms of global usage. The way consumers interact with their mobile devices is fundamentally different from how they interact on desktop, so your methods of reaching them in this space should differ as well. Having a customer-centric approach will allow brands to reach the right person, at the right time and right place which will deliver true ROI and ultimately breed success.
3. Aside from the modern advertising that you already know, you can still use the native advertising style
Of course you can still use it but you should not forget to engage to consumers all the time. This is advertising that blends in with the content of the publisher as they appear on. It is the newest frontier in advertising and is now available across multiple devices and various formats.
The key to success when it comes to performance marketing is that with your ad format and if it is relevant to your audiences. This includes content and channel of delivery of your products or services offered. Customer, mobile, and native are most definitely the three key marketing that you should consider all the time.