4 reasons why targeted leads are important

Most businesses that invest in the provision of marketing services have one goal in common; to generate traffic. However, business owners and managers need to be careful in ensuring that their online marketing platforms mostly generate targeted traffic. This targeted traffic needs to be of high quality in order to increase their chances of converting. Below are some of the main reasons as to why you or any other marketing business requires targeted lead; Continue Reading →

5 compelling advantages of performance marketing over traditional marketing


  1. The Advertiser gets value for their money

Unlike in traditional marketing styles where there’s no quantification of the marketing campaign success, performance marketing addresses the need for the marketer to become accountable to the investor for the resources invested in marketing with them. This, therefore, ensures that the advertiser (investor) only pays for the services rendered (the success achieved). Continue Reading →